Marketing Research

Marketing Research services
Grand Marketing Research Plus, Inc. (GMR+) offers the following services to assist with your Marketing Research needs.
A grocery aisle with products to audit

Retail Audit – Data Gathering & Panel Maintenance

This study provides information on sales off-take, purchases, inventory level and pricing schemes of selected product lines. This is suited for users who want to establish their own panel of stores for test marketing a product or for continued monitoring of its existing products.
Potential panel store candidates

Consumer Panel – Data Gathering & Panel Maintenance

This study provides information on purchase habits of House Hold panels. This includes frequency of purchase and volume of purchase being bought on a weekly basis.
Map of the Philippines

Census of Outlets

This is a total listing of stores nationwide on selected areas classified by type. This study can give you the list of stores and their geographical location as plotted on the map. Information on the distribution of selected products can also be provided by this study.
Grocery shelves with competing products

Distribution Check

This study will give you information on which areas you or your competition has advantage in terms of brand availability. It can also monitor prices per store type in your key marketing areas. Other information like sources of supply, POP materials present in the store, etc. can be determined through this study.

Magnfying glass over research results

Customized Research

This is a study designed specifically for the exclusive needs of the client.
Magnfying glass over research results

Media Audience Measurement – Panel Recruitment & Maintenance

This study analyzes the behavior of media users and measures trends and other related data that will help companies enhance their media strategies.