Carlito “Lito” C. Mari – VP Operations
Lito has been into Market Research for more than 30 years. He started his career in Dealer Pulse Inc. as Field Researcher from 1984 to 1986 and Field Coordinator from 1986 to 1988.
In 1989, Lito became the Field Supervisor for AC Nielsen Phils. Inc. His primary role was to manage the field operations of GMA and Luzon region and is responsible for the company’s data acquisition / retail index data collection, and panel management. He has overseen different projects with the company’s sub-contractors, making sure that all project requirements were implemented correctly.
By 1997, Lito became the Senior Field Executive for Retail Research which enabled him to handle other aspects of Data Acquisition such as RMS Policies and Procedures Documentations, RMS Training and Development, and Global Process Improvement. He also served as Internal Quality Auditor (IQA) for ISO accreditation.
Lito left The Nielsen Company, Phils. In 2010, bringing with him decades of fruitful experience and expertise in Market Research. He joined GMR+ and GMP+ in 2011 as VP Operations, in charge of all operational aspects of the company.
He graduated from Jose Rizal University with a degree in BS Commerce.