Grand Marketing Research Plus, Inc. (GMR+) is a market research firm based in the Philippines, founded in October 2008. The company was established by experienced research professionals who bring over 40 years of expertise as both practitioners and entrepreneurs in the field.
The founders began their journey at the nation's largest research organization, the Pulse Research Group (also formerly known as The Nielsen Company, Philippines). They dedicated over a decade to this organization, advancing to middle management roles. In the late 1980s, they took the entrepreneurial leap and launched their own research companies.
Their vast experience allowed them to understand the changing and growing demands of the marketing and research environment. Seizing these opportunities, they founded GMR+, a firm committed to providing reliable, insightful, and responsive marketing research services that cater to the growth and decision-making needs of their clients.